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Please
Follow the Links
Below to get Money Saving Coupons from Local Area
Businesses. |
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The Real Facts About
Offering and Using Coupons
The real facts about coupons is that they don’t even
work as a good market indicator for your business. Often
times people clip coupons such as myself and then don’t
have the coupon available at the time of purchase. I
myself have even decided to go elsewhere figuring I will
go back when I remember the coupon, which usually never
happens as the coupon has expired.
If you run coupons
forever like many fast food restaurants do, well, it
will eventually work - but not short-term. Our goal,
after all, is to create awareness of your business. Yes,
we all want immediate, measurable results, but instant
gratification simply cannot be guaranteed. And using the
example of many National Fast Food Restaurants, they
reached a point where their coupons have actually hurt
their business. Customers, if they can’t get their hands
on one of the seemingly ubiquitous coupons, choose other
fast food places rather than pay full rate for a
sandwich that is normally half-off with a coupon." It
goes on from there!
If using coupons is
your way of a market tracking device, lets try other
ways.
First we can
publish your coupons weekly on our web site and people
can print them, this is at no additional cost to you.
Another good way to track responses from our paper, is
running a special that is only offered in our paper.
Next you could
offer a new item that people need to ask about because
you do not have it readily available for customers to
see. You may possibly have an ad that customers or
clients may be inquiring by phone. Many business lines
have multiple lines and the rollover lines each have a
separate number. Use the number to the line that does
not ring in on first.
The best way to
track customers is to ask new customers what brought
them through your door.